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Effective media relations strategy

MediaRelations33F

The modern media is a Goliath. Online, print and broadcast, times might be tough for news networks but they have never been better for media relations and those of us wanting to improve our presence on the media landscape. There are limitless opportunities across mainstream and trade sectors for great media relations.

Communications & Resolutions (CommsRes) fiercely pursues media presence on your behalf through an array of industry contacts and a critical eye for effective strategy, while keeping the costs down. We think through even the finest details so that you get the kind of media you want when you want it.

Call us now on 1300 072 263, even after hours, or click here for a quick call back.

Offering affordable access to a service which can so often be financially restrictive, CommsRes will sit down with you to discuss your needs and desires while bringing to the table more than 20 years of experience in working in print and broadcast media and government. We can work fast for a quick turnaround or plan strategically months and even years ahead.

Commsres

Our directors have worked with a slew of News Limited titles including The Australian, news.com.auThe Courier-Mail, The Daily Telegraph, and the The Herald Sun along with the Seven Network. We have also worked in the government and not-for-profit sectors.

We will listen and learn about your company while taking on story ideas. It is our job to become expert at what you do. Then we will give you a litany of our own story concepts and deliver you first class media relations. If there is one thing we are not short on it is ideas. We will find ideas where you don’t know you have them. That’s our job.

We are also not short on ideas on where to pitch your stories. We are across industry publications as well as local and mainstream media.

BlogCamera3Some communications agencies are passive. Communications & Resolutions is not. We always follow up media outputs with targeted phone calls, organise meetings with journalists and strive to develop relationships wherever possible.

CommsRes is based in Brisbane, servicing Queensland and Australia. Dependent on your specific needs we will:

  • Develop short and long term media strategy
  • Write media releases
  • Distribute and follow media releases
  • Build industry media relationships
  • Orchestrate media launches
  • Identify appropriate publications and outlets
  • Thought leadership article placement
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